Authors

This site is written and edited by two people. Both work on every major piece of content in different roles: one drafts and explains, the other checks sources and keeps the site’s claims honest. Neither is a licensed financial adviser, and neither holds a professional finance or legal qualification. Everything published here is educational, not personalised advice.

Adrian Keller — Editor

Adrian covers Swiss alternative finance from an education angle: how P2P lending and crowdlending products are structured, what borrowers and investors actually sign up for, and how Swiss rules such as the Consumer Credit Act (KKG) apply in practice. His approach is to explain a topic the way he would to a friend who is smart but has no finance background, avoiding jargon and hedging every general statement with the caveat that individual platforms and contracts vary. Adrian drafts most of the site’s explainers and tools, including the risk screener and platform checklist.

Sophie Martin — Research Editor

Sophie is responsible for compliance notes and source verification. Before an article is published, she checks that regulatory references (FINMA, the Swiss National Bank, federal legislation) are cited correctly and that any illustrative figure is clearly labelled as illustrative rather than presented as market data. Her editorial approach is deliberately conservative: if a claim cannot be traced to an official or reputable source, it is either removed or reworded as a general observation. She also maintains the methodology page and the “last checked” dates across the site.

How we work together

Adrian and Sophie work as a two-person editorial team rather than a large newsroom. That keeps the site’s voice consistent but also means our coverage is necessarily limited in scope: we focus on Swiss P2P lending and crowdlending rather than the wider investment landscape. Our full source hierarchy and review process are set out in the editorial policy, and our disclosure on commercial links is on the affiliate disclosure page.